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Intel is releasing its new platform for home entertainment the Intel VIIV. Intel's VIIV will change the way we watch tv, movies etc. Intel VIIV Processor will make your PC the new entertainment center of your house. Intel VIIV logo will now mark your VIIV PC as an entertainment center and not just your plain old PC, but Intel's PC VIIV. Intel is keeping with the competition as Intel's VIIV Processor will be released before the competition can get there chip out. Will Intel continue to lead the hardware cpu market with the VIIV Processor?
Coming Soon - Recent articles on Intel's VIIV processor, what technology is offers and we will keep you updated with all the press releases.
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| Sony quick to embrace Intel VIIV
Rob Jones
26 Jan 2006
Sony has embraced the new Intel Viiv home entertainment platform, bringing out a Vaio PC designed to look more like a DVD player than a computer.
Aimed at being used in the living room, Sony claims that the VGX-XL100 runs totally silently.
It has a 250GB hard drive, which is small for a PC of this type, comes with both analogue and digital TV tuners, supports HDMI (High Definition Multimedia Interface) for high definition DVDs and broadcasts and runs Microsoft’s Windows Media Center operating system.
It has rounded this off by using a stylish black and brushed aluminium case.
Based on a dual core Pentium D 920 CPU, it uses an Nvidia Geforce 6600 graphics card, which is low end compared to the latest cards available on the market.
Sony is claiming this is a ‘gamer’s dream machine’, but if that were so, it would at least use a card such as the Geforce 7800GTX, although this would present cooling and noise problems.
Generally, Media Centers don’t need high end graphics cards, because they are designed to run as machines used mainly for TV and music rather than gaming.
Sony is sending a mixed message with its VGX-XL100, by claiming it is a Media Center while talking up its gaming capabilities.
Viiv is Intel’s home entertainment platform. PCs using the technology will have dual core Pentiums, can be switched on or off instantly like you would a TV and also use Intel’s Express Chipset.
Source: http://www.computeractive.co.uk/personal-computer-world/news/2149244/sony-quick-embrace-intel-viiv |
| Apple to square off with Intel's Viiv
- War of DRM standards heats up Tom Sanders
13 Jan 2006
With the launch of Intel's Viiv entertainment platform, Apple is facing a large and well organised competitor in the market for digital media and entertainment.
I
n the coming months this is set to spark a battle over digital media standards, industry analysts predict.
The launch of Viiv will finally "get premium digital video content flowing", Nathan Brookwood, an analyst with Insight 64, told vnunet.com.
Brookwood argued that the platform is at last meeting the demands of movie and television producing companies. Whereas they would hold their content " hostage" in the past, they are now willing to create ways for consumers to access it over the internet.
But the video download market is still highly confusing to consumers, as programmes are locked in by competing digital rights management technology standards.
Archived episodes of Star Trek and Crime Scene Investigation require the Google video player and can be watched only on a computer screen.
But consumers looking to download Desperate housewives, for example, need to install Apple's iTunes player and can watch it only on a computer or video iPod.
Fans of older television shows, such as Babylon 5 or La Femme Nikita, are forced to purchase an Intel Viiv system.
At the core of this battle are different digital rights management technologies. Viiv is build around Microsoft's Windows Media format, whereas Apple uses Fairplay.
Google introduced yet another digital rights management technology at the Consumer Electronics Show in Las Vegas this year that will be used in its video download store. And RealNetworks' DRM cannot be ignored either.
While most of the DRM technologies have been around for years, the battle between them can only further intensify, according to Michael McGuire, a research vice president with analyst firm Gartner.
"This is the year that it gets painful for consumers and the industry," McGuire told vnunet.com.
"It's going to get a lot worse before it gets better. A lot of people are holding their breath and are seeing what happens. They will close their eyes and let [the market] do its work."
ntel launched Viiv earl at the Consumer Electronics Show in Las Vegas, aiming to create a standard way for consumers to acquire and distribute digital media across devices.
Together with the launch of the hardware platform, Intel also unveiled several content partnerships, giving consumers access to video and audio material on their televisions through the internet.
A Viiv device runs Microsoft's Windows XP Media Centre Edition and has to meet several hardware criteria, such as the inclusion of a surround-sound system and a high-end Intel processor. Systems will cost at least $900, Intel has said.
Apple has built up a commanding.... Full Article |
| Thumbs-up for Intel’s multi-brand future - Intel’s new ‘Leap ahead’ brand umbrella gives it room to grow. Ted Schadler with Chris Charron
27/1/06
The new brand strategy gives Intel the ability to accomplish this with its clear aspirations. To go along with that promise, Intel’s platforms and platform brands must deliver more than gigahertz and megaflops—they must also deliver ease-of-use, interoperability, and low power consumption. Intel Viiv and the forthcoming enterprise brand will struggle to replicate the success of Centrino, but at least the path ahead is now clearly defined. Intel’s Viiv platform is the chip giant’s strategy to use silicon to step up inter-operability and copy protection standards in the digital home, and sell more Intel chips in the process. This strategy worked well with Centrino: the resulting adoption of Wi-Fi chipsets in laptops and the build-out of hotspots is testament to that. Intel will certainly be successful in selling Viiv to Media Center PCs. But to take Viiv and digital home inter- operability into consumer electronics (CE) devices, Intel must extend Viiv to include CE components like the XScale processor, and it must be as inclusive as possible in its co-marketing to ensure that the industry embraces Viiv.
The risk of this strategy: Intel may not be able to make every chip in a bundle best-of-breed, and manufacturers who want
only chips might look for alternative chip suppliers like Advanced Micro Devices (AMD) and NVIDIA.
Intel gained dominance by selling desktop PC processors. But its business now includes chips for laptops, tablet PCs, phones, portable media players, set-top boxes and televisions. The company’s recent re-organisation into businesses aligned around markets clearly indicates that it has now matured into a portfolio of businesses. The brand strategy supports the portfolio of businesses because each business can brand its product platform separately—for example, Centrino for mobility and Viiv for entertainment—but all are under the Intel umbrella.
The risk of this strategy: Manufacturers looking for differentiation might assemble their own platforms rather than adopt Intel’s Viiv or Centrino. Full Article |
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